RubiTrue is named for both the scientific family and name, Rubaceae and Mitragyna speciosa. In creating the logo, inspiration was not only take from the golden, spikey, spherical flower of the kratom tree, but by the sun which gives it life. Diving deeper into the origins of kratom, the tropical landscape of Southeast Asia where kratom grows, had a heavy influence on the landscape of the packaging with the undulating waves of clay and cerulean sky.
© 2022 Wil Huckelberry