Propper

Since 1967, Propper has served as one of the largest manufacturers and suppliers of uniforms to the U.S. Department of Defense. Its commercial division, however, struggled for recognition due to an oversaturated market and a dire need for a cohesive identity that would attract military and non-military customers alike. When I joined Propper, I immediately set to work on a fresh logo and teamed with an external creative agency to develop three new gear and apparel collections, each with a distinctive identity, purpose, and target market. For these three lines, I designed all internal and external tags and labels and all promotional materials, including catalogs and new product guides. Stretching my talents beyond graphic design, I also worked with a vendor to create a tradeshow booth two stories in height, a credenza and other unique furnishings for the booth, and custom racking and shelving for Propper’s brick-and-mortar retail partners.