After successfully rebranding Propper’s commercial division, I took on the task of helping the company capture a share of the industrial workwear and uniform market with a line of lightweight, flame-resistant, and affordable clothing suitable for even the most hazardous work environments. In launching Propper Industrial, I utilized the word mark I designed for the parent company’s logo to create a new logo and develop the line’s corporate identity through business cards, letterhead, and other materials. My other designs included tradeshow banners, website landing pages, product brochures, internal and external product labeling, and graphic t-shirts.
© 2022 Wil Huckelberry