Featured exclusively on TacticalGear.com as a high-performance, low-cost line of gear for military and outdoor use, the TG brand offers skillfully engineered equipment backed by a lifetime guarantee. Inspired by TG’s ability to withstand the elements and the most challenging activities, I shot product and lifestyle photography as well as video ads, showcasing the brand’s durable construction and sleek designs with crisp, vibrant imagery. Featuring excursion-proof dry bags, handy multitools, RIFD-blocking wallets, and other gear, the images detail the quality and function etched into every TG product. I continued this representation of the brand in my designs for its landing pages, site graphics, and email marketing campaigns, opting for simple but compelling illustrations to help customers find the right items for their needs. I also partnered with TG’s product development unit to rebrand existing private-label merchandise as TG staples.
© 2022 Wil Huckelberry